The number of users in social networks is growing every day, forcing developers to expand the capabilities of the platform. We cannot ignore the fact that Instagram has become a part of many people’s lives. On the contrary, understanding the principles of interaction and user engagement in the network together with learning new features of the platform allows you to create a working SMM strategy.

What to expect and how to use it?

Every innovation on Instagram is a new opportunity for the sms player. The platform strives to become a full-fledged platform for businesses. First we saw the appearance of business profiles, and now the developers allow you to create a storefront right on the page. Of course, to attract the audience should not only use the functionality of the commercial account, consider what promotion trends Instagram will have in 2022.

Complementary reality

The trend that opened 2019 is masks in Stories. The innovation has had a viral effect since Influencers got the opportunity to create their own effects. In some cases, to get access to the mask, you have to subscribe to the account of the creator. Rihanna is one of the first to take advantage of Instagram’s novelty to promote Diamond Ball.

IGTV

By 2022, it was clear – Instagram aims to become a universal platform and occupy all niches. For example, direct takes on the status of a full-fledged communication space, where video calls and voice messages are now available, business profiles allow trading directly from the app, and another area in which Instagram has burst into is video content. And we’re not talking about video in the profile feed. IGTV is a feature that didn’t draw attention in its release year, but is already gaining popularity. The platform is designed only for the mobile user and is designed for vertical content taken from smartphones. Given how much phones tend to displace other devices, Instagram is moving in the right direction.

Who will IGTV help?

• All those who create training materials;
• Brands that want to show life behind the scenes;
• Bloggers, e.g., you can record an unpacking and not crush the material in stories;
• Anyone who wants to share long-form video content.

Trading on Instagram

In 2018, the platform significantly expanded the functionality for ecommerce. It became possible to create a storefront by placing tags directly on the photo, tags are also available in stories, and there is a separate section in recommendations. In 2022, the trend of using shopping tags is gaining momentum, commercial accounts have gradually realized how convenient it is. There are at least two points here:

• To buy on the store’s website, you have to go to the store, find the product, check out, in general, do a chain of long actions. Instagram simplifies the process;
• Instagram is always at hand. The user can come across the product in the feed, stories, recommendations. Potential customers go to the social network several times a day, while the site is often only for business. In this way, products will literally loom before the eyes of customers.

In addition to tags, it is now possible to add links to the Bio profile, Stories. You should use this to emphasize a certain product or service, a brand promotion. At the moment it is clear that Instagram is going to turn into a full-fledged marketplace, we can expect that soon bloggers and Influencers will also be given the opportunity to put shopping tags in publications.

Emphasis on Stories

Stories are not just video content. Stickers in the form of a timer, surveys, and a runner give even more opportunities for interactivity. The development trends of this section only indicate that the company is not going to stop. Experiment, interact with your audience, learn how to make vertical videos. Instagram Stories is a tool with potential that has yet to be unlocked. Get to know your audience through it, do large-scale PR, especially after it became possible to do reposts, etc. Test each innovation to see how well it fits the brand. Developers will still surprise users, so interaction through stories is one of the top promotion trends in 2019.

Optimizing spaces for Instagram

This is the first thing to think about if the business has an actual location, such as a cafe, bar, showroom, etc. Creating photo zones for Instagram or arranging the space in such a way that you want to take photos in it is a workable tool for brand promotion. In the era of selfies, even museums have begun to adapt to this principle. Takashi Murakami’s exhibition in Moscow’s Garage was an incredible success, and the exhibit was built in such a way that it was possible to take a spectacular photo on Instagram at each exhibit. The flow of photos with geotags, hashtags was able to attract even more users. Create light, select interiors, do everything to make the brand’s space stand out on the social network.

How to promote online casinos in Canada on social media

The standard scheme of creating an Internet platform for gambling business – is the preparation of the site, registration of licenses, setting up payment systems. Let’s assume that all this is behind us and the project is launched. But immediately after the launch site will be in the last pages of search results. And then the logical question is how to promote Canada Online Casinos to make a profit.

The most common ways that beginners will try to use will be to connect the service Google Analytics, self-contextual advertising setup, affiliate projects. But without a clear strategy conversion will be too low.

Let’s talk about what needs to be done to increase the flow of customers.

Gambling sites in social networks

There are many more opportunities to find new customers on social networks. Here you can find players of different ages and social status. Promotion of online casinos on Facebook, Instagram is possible through the creation of personal pages, groups or communities, where the information is published with reviews of new sites, recommendations of experienced players, ratings systems.

Cooperation with Influencers is also effective. By placing advertising on their blogs, it is possible to increase the reach of the audience and raise the awareness of your brand.

Newsletters

Promoting the casino site in this way can not be discarded and considered outdated. So you can keep in touch with the visitors to the web resource, who left their data. To keep the attention of customers, you can not be too intrusive. In letters you can offer such information:

• Welcome email. These letters about registration are opened 3-4 times more often than others;
• Informational Letter. You can tell about updates on the site, promotions on the portal;
• Digest. Frequent digests for online casinos are not necessary, but once a quarter you can remind yourself, summarizing your achievements. There will be useful information about what payment systems have been connected, what records players have set, how much money has been won;
• Transaction notifications or triggers. These notifications are reputationally important because people like to have finances under their control and recorded.

A well-thought-out calculation of the number of letters and their frequency will make the promotion of online casinos more successful.

Conclusion

Promotion of online casinos is a complex and multifaceted process that requires not only mastery of all the promotion methods, but also knowledge of the legislation in this area. The best way to get the long-awaited profit from your online project is to turn to specialists in the creation and promotion of gambling sites.