Twitter got off to a successful start as a dynamic microblogging service.
Concise (up to 140 characters) posts taught users to express their thoughts briefly but capaciously.
Twitter’s audience is mostly businessmen, politicians, and public figures.

Twitter is now a news portal. It’s where people come to find out about the latest events in the world.
Therefore, it is suitable for instant notification of subscribers of important information (new products, sales, promotions, discounts, etc.).

Twitter is the 4th most popular social network. It is 5.8% of the country’s media market.

What can be achieved by having a Twitter account:

  • find out what users think about the company;
  • expand channels for distributing information about products;
  • attract new users to the site;
  • increase brand awareness in the network;
  • help to work with brand reputation.

Working toolkit on Twitter:

  • hashtags;
  • retweets and quotes;
  • chats;
  • polls (Conversational Ads);
  • guest posts;
  • Live (real-time) photos and videos;
  • promoted tweets – a promotional post marked “Ads” that is displayed:
  1. users who hit the allocated targeting groups,
  2. users who entered the advertiser’s keyword in the search;
  • promoted account – display account in recommended (list of channels that may be of interest to the user), you can add a link to your account;
  • promoted trend – advertising of the account by displaying the brand in trends (relevant). Trends are selected based on the keys and tags that users have used most often on Twitter during the day.

Each type of business fits a different set of tools.
We will perform tests and select the ones which will have a greater effect.
Twitter ads are set up through the Ads Editor.
All campaigns in the service are available for uploading to the Excel file. Here you can also create and edit them. And afterwards, you can export the modified document back to the service. This simplifies the work with the settings.

Steps for launching a campaign:

  • Designing the channel according to the template;
  • Identifying the target audience and opinion leaders;
  • Filling the account with publications of interest to the target audience;
  • designing activities for followers;
  • Creation of your own tag;
  • connection of analytical services;
  • stimulation of Twitter-channel mentioning;
  • collection of statistics, data analysis and development of recommendations.

Twitter promotion is relevant for companies of any size, not only for public figures.

A Twitter account is an integral part of the image that you create on the network with the help of social marketing. Maintaining a social media account builds image, strengthens brand reputation, and works with online objections. It’s about buying customer loyalty and investing in the future.

Take advantage of another social marketing tool – order a promotion on Twitter!