Social networks are a great source of traffic. The top five most popular (as of 2015) worldwide also include Twitter.

To date, in the European Internet space, there have been very few successfully implemented cases on Twitter. The subscribers of this social platform are very fastidious in their preferences – they will not litter their feed with uninteresting accounts.

Therefore, we have prepared for you the most important points and actual tips on how to promote Twitter-blog, which can help everyone who wants to keep his account as an additional way to attract attention to the brand.

✓ Step 1

A recognizable account name.

Despite the fact that it’s already difficult to get an interesting and unique name for your twitter, it’s worth the effort to choose a name, because naming is our everything, one of the key parameters influencing the popularity of any product.

A little trick, how to try to pick up the name of interest to yourself:

Complain about the account with the name and connect people you know. If it’s an inactive account, or there are only a few tweets there over a long period of the blog’s existence – it’s likely to get deleted.

✓ Step 2

Fill in as much detail about yourself as possible

Would a brand or author write interesting content if they had nothing to say about themselves?

A fully and competently filled out profile bio allows subscribers to form the right impression of the blog, thereby prompting thoughts of engaging and useful posts in the feed. Always remember, 90% of users will check what the account is made of, so to speak, before they follow someone.

✓ Step 3

Designing the look and feel of the account

Anyone and everyone promoting themselves or a brand needs to pay attention to the visual appearance of the twitter blog. Very often users, when visiting “guests” stop reading because of sloppy and unattractive profile, lack of avatars or poor quality.

Pay attention to the general mood and color scheme, pick up the background photos so that they are related to the topic being promoted.

However, if you can’t find an appropriate cover – statistics says that users are very positive about fruits and nature.

The avatar should match the brand logo.

✓Step 4

Using hashtags.

A fairly easy way to promote an account and your brand accordingly using Twitter is through hashtags.

Such promotion of a site on Twitter is more of a reminiscent nature. Its specificity is to bring the word (name of brand, product, key, for which the campaign is promoted) to the top. Thus, users begin to wonder why this particular hashtag is ahead, who exactly tweets using it, what opinion bloggers have about the event or product. The result is not a direct link to the site, but rather informational support for the campaign and the formation of a thematic channel.

✓Step 5

Paid ads.

You can choose one or all of the paid options that Twitter gives us:

• Promoted Tweets are paid tweets that are essentially regular messages to all your followers. The idea is that promoted tweets will appear higher in search results.

You’ll have to pay for the service every time a user selects an ad, including when they click a link or “redirect” that message to their Twitter account follower.

• The Promoted Accounts feature is often used to attract new followers, and targeting is set up based on interests. That is, you first pay to get followers, but then you work with them naturally.

Or use an accessible option – to agree (for free) with well-known microblogs.

Most users will gladly subscribe to bloggers-beginners who are recommended by experienced bloggers with a large number of followers.

Now let’s summarize and list the most common mistakes so you don’t step on someone else’s rake:

-Incomplete profile.

Twitter bios are what can primarily express and position the microblogging author.

-Design of the page.

No avatar, or an obscure or ugly avatar.

• Very short posts.

Tweets of two or three words are perceived as automatically created, put informative meaning into the messages.

• Continuous automatic filling of the twitter account

The best option would be that for 1 automatic message, you will write 5-6 from yourself.

• “Bare” links.

Users are always in need of specifics, whether there is a virus, or information that does not interest them at all.

-Ignoring the mention of your page