Anyone can write texts. Why don’t you start?

Are you having trouble writing a strong text for social media? Most likely, the reason is an embarrassment, lack of experience, or bad relations with the teacher of the native language at school, who has forever discouraged the desire to express his thoughts in writing. Even though today, information is consumed more in graphical format, we still need to write. We will tell you how to write texts for social networks not to be afraid, and readers are not bored. Also, you can come to the www.customwritings.com website to get the best texts for your social media platforms.

What is the first thing to realize if you’ve never tried writing before? Writing/web writing/commercial writing/copywriting (choose a convenient term) has nothing to do with the lessons at school. This statement is true in two directions: if you had poor grades in your native language at school, this does not mean that you will be a lousy copywriter, and vice versa, a wall sagging from the number of letters in the language olympiads does not guarantee a brilliant writing future.

To avoid getting confused by a lot of information about the copywriting craft, learn to edit yourself first. Write some short social media posts and put them aside. Below you will find the basic rules for writing texts.

Start the Text with the Main Point

Look at the first phrase you start with. If it begins with the words “it’s not a secret to anyone,” “everyone knows that …” – rewrite this line. Psychologically, if we see something that is not a secret to anyone and something that everyone knows, we are not very eager to waste time reading about it.

Remember that the logic of text construction is similar to the sense of speech, so start with the main thing. You are not telling a story or news from the middle.

Ask Questions – Get the Structure

When expressing any thought, ask yourself questions. This will help build the correct logic of phrases. The classic “What? Where? When?” is supplemented by “Why? What for? How?” and any others you deem appropriate. If British scientists have proven something, start with a brief description of the experiment, clarify what they were aiming for and what happened in the end.

Texts that are not news should be presented sequentially, like a story to a person. Speak in your head (you can use general phrases) how it would sound if you told your friend this.

You can tell him your story in such a way as to interest, inspire, explain to a person who is not indifferent to you why it turned out to be essential for you too.

This principle applies to any journalistic text, including the text of an informational or selling post for social networks.

Clean up the Text

In addition to unnecessary generalizations (“it’s not a secret for anyone”), the texts are usually rich in unnecessary adjectives (“a delightful sofa upholstered in amazingly soft fabric and filled with incredibly high-quality foam rubber”), bureaucrats (this is the official and legal language) and much more. You will mainly have to fight with bureaucrats at first – lack of self-confidence pushes a person to use designs that seem classic to him.

Simplify all phrases to the maximum. Most often, what is written in four words can be written in two.

Removing unnecessary phrases will shorten the text, and the smaller it is, the easier it is to read it. After you have drawn up the structure and determined which of the phrases are the most important and which are not, put the important ones to the first part of the text.

All blocks of text fall under this cleaning. Pay attention to whether you are gaining momentum in the introduction for too long, whether you are pouring water in the middle, and whether you are delaying the farewell to the reader.

Be careful!

When writing for social media, be careful with:

• Metaphors / comparisons. If your text does not flow, like the singing of a blond girl at the dawn of an early spring day, then do not abuse metaphors. This is not always appropriate and requires some experience. By the way, you can get it only by reading a lot.
• The facts. Always check what you say. This process is sometimes referred to as fact-checking.
• Borrowed words. If you are not sure that the comment you are using has already taken root in the language, give it an explanation or find an analog in any other language. Otherwise, it will be an example of professional jargon, which curious readers punish in the same way as clericalism. Do not ask riddles, and do not force referring to the search engine on each line.

Writing texts for social networks is not a mega-difficult task. If you want, you can do it. Allow yourself freewriting, that is, open a white sheet and write whatever comes to mind. It is entirely optional to publish it. However, it is possible that you will find some kind of gem in this thread after editing. The main thing is that it will help you start recording your thoughts, and this is the first step to comprehending copywriting skills.

Good luck!